One of the many things that does not flow well in this industry is the availability of Canadian data. This is not the only industry in which this is the lack. The growth and size of the Daily Deal market in Canada requires continued analysis. We have tried to offer data in the past, but it has always been spotty.
We and the industry need answers to questions such as “What are the sales, who is leading, which merchants are running deals, how are deal providers competing against their peers, is the industry growing, which are the popular categories” and many other questions. Unfortunately, consistent data has been hard to come by in Canada.
Please continue to read the FULL POST on the Canadian Deals Association site.
